Florists To The Field

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Hardcover: 192 pages
Publisher: Southerly Media
Language: English
Product Dimensions: 11" x 11"
Printed in the U.S.A.

Florists To The Field
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My first impression when I walked into Garden District was the unforgettable atmosphere and amazing energy from Greg, Erick, and their team. Garden District is the definition of that effortless renaissance garden, nature chic that is so loved by literally bringing flawless nature into your home and event. Their love and passion for flowers is so obvious, but what is even more obvious—the flowers love them.
— Jeff Leatham, Artistic Director of the Four Seasons Hotel George V in Paris

Book Description:

Garden District co-owners Greg Campbell and Erick New have grown a business of floral abundance and artistry one relationship at a time. A partnership of boundless creativity with an anything-can-be-done attitude, Greg and Erick never let reality get in the way of a great idea. On task they seem invincible, dream big, and realize their vision with exactness, always striving to surpass expectations. Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion. In their competent hands, choice blooms become reassuring stewards of life’s grand milestones and simple pleasures.

From plant breeders and flower farmers, to importers and exporters, to markets worldwide, Greg and Erick have navigated a vibrant labyrinth of activity together for 25 years. The curation of products in their Memphis showroom represents Garden District’s connection to floriculture across the U.S. and abroad. In turn, Florists to the Field is Greg and Erick’s tribute to the fellowship they share with specialty farmers and colleagues in the floral industry.

Florists to the Field is one of this floral design team’s most ambitious endeavors to date and a worthwhile testimony to their work—avant-garde resourcefulness that employs flowers to complement settings, mirror emotions, and enrich lives. Join Greg and Erick on their Florists to the Field excursion. From the Deep South to the West Coast, through the Midwest and across the ocean to Holland, these are the places where they find inspiration.

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In The Press

Media Access

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Media Inquiry Contact:

Southerly Media
phone: 901.734.7100